A Proven Growth Team for B2B Businesses
Solve your sales pipeline growth problem with proven account-based marketing campaigns run by an expert, on-demand team
Target Market
Proposition
Go
Are you a B2B business who has:
Had some success with sales & marketing, but want to accelerate and fast.
Generated growth within your leadership teams’ own network, but struggle to generate demand outside of that.
Or
Exhausted your own network and don’t know where future growth is coming from.
Tried traditional agencies and been underwhelmed (to say the least) by the results.
Hired consultants who talk a good talk, but 6 months later you have nothing but a folder full of ‘clever’ presentations.
Tried telemarketing on its own – you may have struck lucky once or twice, but it ultimately doesn’t work (since Covid)
Tried LinkedIn lead gen, but on its own it doesn’t work
Tried Google Ads, Facebook Ads, LinkedIn Ads – but on their own they don’t work (unless you’re a market-leading brand).
Hired a Sales Manager or Director, perhaps multiple times, who looked amazing on paper and you were certain they would solve your growth problem – but they didn’t and firing people isn’t fun.
Spent loads on your new website, but websites don’t generate leads unless you get traffic to them, so that wasn’t the silver bullet.
Had a graduate do a load of social media posts, generated some views but did it generate a single lead? No.
If this is you, and you are a £1m+ revenue business, book a chat we’ll show you exactly how we solved this typical B2B problem.
What does a future with ABM Stars look like?
Sustainable, predictable sales pipeline growth, all-year-round.
Highly targeted to your ideal customer profile (ICP) from the very start so no time is wasted on bad leads.
Reach your target market in a memorable way, orchestrated across multiple channels – not just a click or a cold call.
Prospects may contact you 3 years later because they remembered the campaign and made them think “wow”.
Low complexity. No esoteric waffle, the approach is very simple. Simple works.
Working to the WIN – the only thing that matters. No more “clicks” or “views” metrics, a quality growth team works to DEAL WINS.
No overhead required
No hiring and firing
No more trial-and-error, you’ve found your growth machine
Relax
Our Framework
We have an account-based marketing framework that is proven to work. It is simple.
1. Data
Quality Data, Ready-to-go (whatever your target market)
B2B sales growth starts with great data. Our investment in data and enrichment technology goes into the hundreds-of-thousands and has accelerated with the continued development and enhancement
Personalisation assets
That allow us to craft incredibly high-impact messaging that generates responses so positive you would not believe (until you start seeing them for yourself).
2. Multi-Channel Campaigns
Multi-channel vs single-channel
Most B2B businesses have tried a lot of things that don’t work; telemarketing since Covid, LinkedIn connection requests, cold email blasts, content marketing, paid ads. It is rare for any of these alone to provide enough (or any) ROI for a year-round, evergreen growth solution.
Our campaigns, starting with amazing data, receiving a “wow” direct mail piece and followed up on multiple channels do engage.
3. Engagement
Find Out Fast
The data is ready. Our framework is simple. You could spend 5-10 years buying and building data tools, building the required technology, hiring (and firing, and hiring again) the individuals to work it all out, testing different campaigns and creatives until you find an approach that finally sticks. With a very real risk of never cracking it. Or you could get going right now for £3,000
You WILL Get Engagement
Even if the positioning of your product/service doesn’t strike a chord with your market, you will find that out fast. Better to find that out within 2-3 months than 5 years if your product/service message will inhibit your long-term growth. Find out and fix it fast
4. Technology
Timing
Orchestrating all of this manually is not possible. We know, that’s how we started out. Our in-house technology automatically manages the perfect timing between channels, prompting next steps for each department seamlessly
Subsequences
Automatically continue dynamic campaign steps based on individual responses. Our AI systems tag and schedule follow-ups based on engagement and ‘types’ of responses,
How It Starts
What does launching look like with ABM Stars?
Month 1
Whilst the technical implementation is taking place, we will work with you on your Target Market + Messaging. Getting your proposition right is key and we know what tends to work, we will lead the way.
Month 2
We begin campaigns, led by direct mail “wow” pieces and followed-up on multiple channels.
Month 3
Engagement will be happening and your Campaign Manager will be in regular contact to discuss your appointments and deal wins.
Your Campaign Manager, who has specific B2B and account-based marketing experience, will guide you and present options all-year-round.
Pricing
FAQs
3 months notice at any time.
You have our team for £1,500/m and you can add whatever budget you like, with a minimum of £1,500/m. Anything less is too slow, we move fast. That’s a total of £3,000 minimum monthly
Campaigns start in month 2, that is direct mail starts getting printed, delivered through the postal service and x days later followed up with. The magic happens in the follow-up, so expect to get engagement approximately 14 days into month 2.Engagement turning into appointments depends on the value of your proposition to the market, but we do know even ‘unexciting’ industries like MSPs get 25%+ engagement and 2-4% overall appointment rate.
How good is your value proposition and do you have a seasoned closer on the demos? We will help you with the value proposition in month 1, we know what works (and doesn’t!). You should have someone experienced at closing on your demos.
No, if the lifetime value (not annual, lifetime) of your product/service is under £30,000 leave this one alone. The reason is the cost of the “wow” mail to cold audiences. The maths, with a margin of safety, makes sense for lifetime values of £30k and above. If you only make £10k per sale lifetime, try something else.